Case Study: Saks Fifth Avenue achieves cleaner customer addresses and improved clienteling with Experian Data Quality

Saks Fifth Avenue drives better clienteling efforts and streamlines back-end processes

Saks Fifth Avenue, the upscale retailer with 53 U.S. stores and a major e-commerce presence, was struggling with poor-quality customer addresses collected across channels. Without front-end verification, mistyped or incomplete addresses and duplicate accounts flooded its Customer Data Warehouse (CDW), causing costly mail returns, wasted marketing spend and heavy back-end remediation.

Saks implemented Experian Data Quality’s QAS Pro in phases—first on its website and call-center tools, then at the point of sale—standardizing addresses to USPS formats and prompting associates to complete missing elements during customer interactions. The result: cleaner data entering the CDW, higher marketing delivery rates, more effective clienteling, fewer back-end fixes and faster, more efficient address entry at stores.

Saks Fifth Avenue

Kakoli Seal

Vice President of Customer Insight and Database Marketing