Case Study: Sage Hill School achieves 11% increase in donor engagement and exceeds fundraising goals with Experian

Sage Hill School engages donors through segmentation and personalization

Sage Hill School, a small college preparatory in California, needed to increase philanthropic funding to move its program from great to extraordinary. After a decade of donor support, the school faced the challenge of engaging new supporters and clearly communicating the impact of donations to different audience segments.

Working with Experian, Sage Hill appended Mosaic® and TrueTouchSM data to profile donors, identifying three key segments—those seeking recognition, those who want to see student benefits, and local business owners. By tailoring messages across channels (in-person cues, direct mail, email) the school surpassed its fundraising goals, achieved an 11% increase in donor involvement, reached 400+ donors with personalized campaigns, and added 100 new internships.

Sage Hill School