Case Study: Rubicon Project achieves safer international expansion and uncovers new growth with Experian Business Information Services

Rubicon - Customer Case Study

Rubicon Project, a Los Angeles–based technology company that automates the buying and selling of online advertising through its REVV real-time trading platform, was rapidly expanding into new international markets but faced difficulty assessing credit risk in high-risk or underreported regions. Existing credit data sources were often outdated or incomplete, leaving the company hesitant to grant credit to many overseas customers.

To address this, Rubicon Project began using Experian’s International Developed Profiles and Business Information Services to obtain up-to-date international business reports and financial data. The richer, more current information—particularly strong U.K. financials and coverage in riskier markets—enabled Rubicon to grant credit to many customers it would previously have declined, safely expanding into untapped markets and uncovering new growth opportunities.

Rubicon Project

Lorraine Moses

Director, Credit & Collections, Rubicon Project