Case Study: MiQ Digital achieves 51% more cross-device reach and 64% greater cookieless-ID scale with Experian's Graph

MiQ increased reach and scale for advertisers with Experian's Graph

MiQ is a global programmatic media partner with 19 offices and ~1,200 employees, specialized in data science, analytics and programmatic trading. As it moved toward cookieless strategies, MiQ’s challenge was to avoid a static partner approach and build omnichannel interoperability with privacy-first partners to bolster its proprietary Identity Spine while maintaining performance and scale—reaching target audiences in privacy-compliant ways and expanding cookieless targeting without losing scale.

MiQ integrated Experian’s cross-device Graph into its multi-ID Identity Spine, combining Experian’s data with 60+ cookieless feeds and 25 ID solutions to create an adaptive, privacy-safe audience graph for unified audience view, cross-device resolution, and broader matching. The partnership increased seed-audience reach across devices by 51% and cookieless IDs by 64%, delivered a 70% match rate and added an average of 6.5 devices per matched IP—future-proofing scale, improving targeting accuracy, and reducing duplicate impressions.

MiQ Digital

Georgie Haig

Strategy and Partnerships Director