Case Study: Meredith achieves a single customer view and increased ad revenue with Experian Marketing Services

Meredith Corporation drives success using a single customer view across all channels

Meredith Corporation, a leading U.S. media and marketing company reaching about 100 million unique women across broadcast, print and digital channels, needed a single customer view to unify more than 100 million records. With fragmented online and offline data in an in-house CRM, Meredith struggled to recognize customers in real time, improve up-sell/cross-sell targeting, and create large-scale digital audiences to monetize for advertisers.

Meredith deployed Experian Marketing Services’ advanced linkage, enrichment and data-hygiene tools to create persistent IDs, a daily data feed, life-stage appends and ongoing database maintenance. The single-view solution improved targeting and real-time recommendations, increased up-sell by 7–10%, boosted ad sales and circulation, eliminated 4–6% duplicate records and reduced mailing costs while streamlining processes and improving overall data quality.

Meredith

Janet Donnelly

Vice President of Consumer Marketing