Case Study: Luxury Travel Company uncovers high-value Power Elite buyers with Experian's Mosaic Audience Portal

Luxury Travel Company - Customer Case Study

A luxury travel company needed to identify leads and gauge early interest for a new product line. They wanted to compare who was actually booking early reservations against the audience profile they'd developed from prior primary research to ensure marketing and outreach would hit the right prospects.

Using Experian’s Mosaic Audience Portal, analysts compared early purchaser profiles with the anticipated audience and found the two did not align: the new product attracted a more elite clientele than initial research suggested. By applying income, age and interest filters within the Power Elite group, the team identified top Mosaic sub‑groups to target—Kids & Cabernet, American Royalty and Jet Set Urbanites—creating a prioritized list of high‑value prospects for targeted outreach.