Case Study: Knudsten Chevrolet achieves 17% market-share gain and 57 additional vehicle sales with Experian DPS

Knudsten Chevrolet - Customer Case Study

Knudsten Chevrolet, a dealership in Post Falls, Idaho near Spokane, faced strong local competition and wanted to improve on an already solid 2016. Management sought better market share and sales without major store changes or new vendors, so they overhauled their 2017 advertising strategy based on recommendations from the Experian DPS while increasing ad spend by less than $600 per month.

Using a data-driven media plan, smarter ZIP-code targeting and model-specific digital campaigns, the Experian DPS drove big gains: market share climbed from 39.58% to 56.95% (+17% YoY), core-model sales rose by 57 units (Silverado +26, Equinox +23, Cruze +8), High-Value Users increased 37% at a 10% lower cost, and email leads doubled (+108%) at a 19% lower cost—delivering a 16:1 ROI and moving the store from the number six to the number two Chevy dealer in the market.

Knudsten Chevrolet

Joe Morris

General Manager