Case Study: Michigan State University Federal Credit Union achieves higher automation and faster loan decisions with Experian PowerCurve

Increase approvals and create an exceptional member experience with automated decisioning

Michigan State University Federal Credit Union (MSUFCU) faced the challenge of manually reviewing all loan applications without a decisioning system, which hindered the growth of their loan portfolio, employee efficiency, and credit risk management. Partnering with Experian, they sought a solution to automate this process and develop an effective lending strategy.

Experian implemented its PowerCurve Originations decisioning platform and utilized Clarity Services alternative data to create optimized, automated decisioning strategies. This solution delivered significant results for MSUFCU, including increasing the average monthly automation rate to more than 55% and improving online application response time by four times. Experian's tools enabled the credit union to compete more effectively while providing a superior member experience.

Michigan State University Federal Credit Union

Blake Johnson

VP of Lending