Case Study: Fresno Pacific University achieves accurate prospect addresses and reduced mailing costs with Experian Data Quality

Fresno Pacific University implements address validation software within Salesforce CRM

Fresno Pacific University, the Central Valley’s only accredited Christian university, relies on Salesforce CRM to manage prospective student recruitment. Inaccurate or incomplete prospect addresses—entered by staff, student workers, web forms, and third‑party lists—was reducing staff productivity, increasing printing, mailing and CASS certification costs, and harming campaign deliverability and applicant engagement.

FPU implemented Experian Data Quality’s address validation directly in Salesforce, rolling out the integration in days with minimal training and adding real‑time web and batch validation. The change improved contact data quality, streamlined address capture and correction, and is expected to boost staff efficiency, cut unnecessary mailing and rework costs, and increase timely, effective marketing to prospective applicants.

Fresno Pacific University

Jonathan Maher

Institutional Research Data Analyst