Case Study: Fairytale Brownies achieves $100K+ shipping cost savings and fewer delivery delays with Experian address verification

Fairytale Brownies was able to reduce address correction fees

Fairytale Brownies, founded in 1992, is a $10M multichannel retailer that ships over 200,000 orders a year—many as gifts. Incomplete or misspelled recipient addresses (missing apartment numbers, typos) forced costly order re-processing and roughly $30,000/year in address correction fees, causing delivery delays and unhappy customers.

Fairytale Brownies implemented Experian’s address verification—starting in the call center, then adding real-time checkout validation and batch processing for bulk orders. The solution reduced reroutes and customer callbacks, helped 800,000+ gifts reach recipients, saved more than $100,000 in shipping expenses, and improved the online checkout experience, contributing to multiple BizRate awards.

Fairytale Brownies

David Kravetz

Catalog & Web Team Leader