Case Study: Edward Don & Company achieves faster credit approvals and lower acquisition costs with Experian DecisionIQ

Experian’s information helps reduce risk and improve portfolio management

Edward Don & Company, family-owned since 1921, is the world’s largest distributor of foodservice equipment and supplies, serving roughly 35,000 active accounts. With more than 100 new commercial accounts a week, the credit team needed to streamline onboarding and meet a goal of issuing credit decisions within 30 minutes while avoiding slow, costly reference calls.

Edward Don deployed Experian decisioning—starting with Decision Insight and later migrating to DecisionIQ with Intelliscore Plus—creating two scorecards (one for large/medium commercial projects, one blending commercial and owner data for small/start-ups), plus a custom model that blends credit risk and account profitability and ties credit risk to AR data. The automated solution sped new-account approvals, lowered acquisition expenses, enabled regular risk updates, and supported continued double-digit sales growth.

Don

John Fahey

Director of Credit