Case Study: Bunches (family-owned florist) achieves faster checkout, more accurate deliveries and increased customer acquisition with Experian

Experian helps Bunches to “deliver happiness” to customers on every occasion

Bunches is a family-owned online florist and gift provider established in 1989 that delivers tens of thousands of orders each week. As online ordering surged during the pandemic, the business struggled to scale operations while preserving its personalised customer experience, optimise the online journey to boost conversions, and target marketing more effectively to attract new customers.

To meet these goals Bunches leaned on a 10+ year partnership with Experian: address validation (powered by Royal Mail data) embedded in their eCommerce and CRM sped up checkout, ensured accurate, formatted addresses and smoothed peak-period fulfilment, while Experian Mosaic segmentation enabled precise audience targeting. The combined approach improved delivery accuracy and order processing at scale and drove customer recruitment—80% of orders from targeted inserts came from new customers versus 49% in other titles—helping Bunches balance marketing spend and maintain high customer experience.

Bunches

Dani Turner

Customer Experience Director