Case Study: EducationDynamics achieves double-digit marketing efficiency gains and 50% more prospective students with Experian Data Quality (Experian)

EducationDynamics increases marketing efficiencies by using Experian Data Quality’s predictive analytics modeling

EducationDynamics, which provides marketing and information services to more than 900 colleges and universities, faced a key challenge: the student decision lifecycle often spans three months or more, making it hard to get timely campaign insights and avoid wasting high marketing spend on poorly targeted prospects. This delayed feedback loop left schools struggling to adjust messaging quickly and to match students with programs that fit their needs.

EducationDynamics implemented Experian Data Quality’s predictive analytics, combining first- and third-party data in real time to improve student–school matching and campaign targeting. The result was a more personalized inquiry experience, lower inefficient marketing expenditure, a double-digit boost in marketing efficiency and a 50% increase in the volume of prospective students positively affected by the solution.

EducationDynamics

Sandesh Sadalge

Senior Director of Client Analytics and Insights