Case Study: Data Clique drives 57% of a fitness chain’s new monthly memberships with Experian Marketing Services' OmniActivation

Data Clique, LLC, leverages data-driven marketing through OmniActivationTM

Data Clique, a market research firm, partnered with Experian Marketing Services to help a national fitness chain that was facing declining memberships and unclear marketing allocation. The client lacked customer insight and was using broad, inefficient direct mail that wasn’t driving enrollments.

Data Clique enhanced the chain’s CRM with Experian’s Mosaic segmentation and Zip+4 geocoding, then ran targeted direct mail and digital display through Experian’s OmniActivation™ with closed‑loop reporting that matched marketing touches to actual membership conversions. The data-driven campaign refined targeting and site‑planning, improved CPA and overall ROI, and was credited with generating over 57% of the chain’s new monthly memberships.

Data Clique

Marty Gould

Founding Partner