Case Study: Concierge Medical Service Company achieves targeted wellness programs with Experian

Concierge Medical Service Company - Customer Case Study

A Concierge Medical Service Company needed help designing and promoting wellness programs but lacked insight into its members’ attitudes toward health. The company engaged Experian to profile members and understand which health behaviors and lifestyle segments would respond best to targeted wellness offerings.

Experian analyzed health-related and lifestyle data to identify key indicators and segments, using those insights to shape program structure and targeted messaging. The analysis showed members spend on personal health products—suggesting discounts and incentives would be effective—and are enthusiastic about fitness and healthy living, indicating that tips, activities and resources to stay active and eat well would resonate and drive engagement.