Case Study: Caritas Australia achieves a 76% increase in donations from direct marketing with Experian's data validation solutions

Caritas Australia maximizes fundraising and donor engagement using Experian’s data validation solutions

Caritas Australia, the international aid and development agency of the Catholic Church, faced significant data-quality issues across its 370,000-record CRM that hindered donor communications and increased fundraising costs. When COVID-19 closed many in-person channels, the organization urgently needed accurate contact data to pivot to direct marketing (postal packs, email and SMS) and maintain donor engagement.

Caritas implemented Experian’s real-time address, email and phone validation across its Salesforce CRM, website donation forms and marketing preference center, cleansing existing records and validating new entries at capture. The results included a 5% increase in donor retention and active donors, a 6% higher appeal response rate, a 76% rise in donations from direct marketing appeals and over 30% growth in overall website donations.

Caritas Australia

Viviane Piccinini

Direct Marketing Fundraising Manager