Case Study: Bluestem Brands achieves $7.5M revenue gain in nine months with Experian customer intelligence and analytics

Bluestem Brands - Customer Case Study

Bluestem Brands, a leading U.S. catalog and online direct marketer serving millions of customers across multiple brands with flexible payment and credit options, needed to turn abundant customer, marketing and credit data into higher lifetime value. With high acquisition costs, the company’s challenge was to better understand customer behaviors to improve retention, reactivation and the efficiency and profitability of marketing spend.

Experian used data mining, predictive analytics, profiling and Champion/Challenger testing to identify the most valuable customers, predict responses, and deploy targeted, profitability-focused treatments by channel and timing. The tested strategies reduced segment cross-contamination, sped time to market, established robust monitoring, and produced an incremental $7.5 million in revenue within nine months.

Bluestem Brands