Case Study: Area Non-Profit Company achieves improved donor response and targeting with Experian

Area Non Profit Company - Customer Case Study

Experian partnered with a local non-profit that wanted to better understand its top donors and drive improved response. The challenge was to identify the donor segments, their preferences and the most effective messaging and channels to increase engagement.

Using Mosaic segmentation and Truetouch profiling, Experian found three Mosaic groups—Booming with Confidence (22%), Power Elite (19%) and Autumn Years (14%)—account for roughly 55% of donors, and a Buy American motivational theme resonates with 52% (+18%). Donors skew older (55–64: 34%, 65+: 39%), so recommendations focused on messages honoring tradition and the nonprofit’s long community service, delivered via traditional channels (TV and radio) while also promoting online; the analysis provided clear targeting and creative direction to boost response.