Case Study: ALDO achieves improved email deliverability and reduced bounce rates with Experian Data Quality (QAS Email)

ALDO identified and corrected syntax and domain errors by verifying email address deliverability

ALDO, a global fashion footwear and accessories retailer with over 1,600 stores, wanted to grow its email subscriber list during the busy season but was concerned that store-collected addresses contained syntax and domain errors and would lead to high bounce rates. The company needed a way to ensure address accuracy and deliverability at checkout without slowing the customer experience or disrupting the double‑opt‑in flow.

ALDO implemented Experian Data Quality’s email services (QAS Email) to correct syntax and domain errors and verify deliverability through batch cleansing before the first send. The quick, low‑impact solution improved the accuracy of collected addresses, reduced bounce rates, increased the number of deliverable emails in the database, eliminated post‑entry cleanup, and enhanced customer experience and operational efficiency.

ALDO

Alex Popov

Director of IT