Case Study: Shiprocket boosts delivery communication and engagement with Exotel

Shiprocket boosts SMS delivery to 95% with Exotel

Shiprocket, India's largest eCommerce enablement platform, faced critical communication barriers as they scaled, including a low 90% SMS delivery rate and slow call response times. These issues caused delivery delays and customer frustration. To overcome these challenges, Shiprocket partnered with Exotel to implement its IVR and SMS services.

By leveraging Exotel's enhanced SMS infrastructure, automated IVR system, and WhatsApp integration, Shiprocket boosted its SMS delivery rate to 95% and improved its order delivery rate by 35%. Exotel's solution also enabled the handling of over 300,000 daily orders via WhatsApp, achieving a 60% response rate and significantly improving real-time customer engagement.

Shiprocket