Case Study: Saarthi Education achieves 67% call pickup and 76% completion with Exotel

Saarthi Education boosts call pickup to 67% with Exotel

Saarthi Education, an NGO focused on early childhood education for low-income families, faced challenges in scaling its communication and parental engagement as it grew. They needed a highly scalable solution to provide instructions and collect feedback from thousands of families, which was not feasible with manual agent calls. To address this, they partnered with vendor Exotel for its automated call and IVR services.

Exotel implemented a solution using automated IVR calls, which delivered age-specific content and collected feedback in local languages. This approach resulted in a 67% call pickup rate and a 76% call completion rate, enabling Saarthi Education to successfully expand its reach from 200 to 5000 families while gaining valuable insights for continuous improvement.

Saarthi Education