Case Study: Playtag achieves ₹15 million cost savings with Exotel's missed-call solution

How Playtag used Exotel’s missed calls and reduced cost by INR 15 million

Playtag is an experiential marketing agency that distributes product samples across 16,000 beauty parlours, spas and gyms in 40 cities. Their manual phone-number collection created tracking gaps, sample misuse, bogus contact data, limited remarketing and high manpower costs. To fix this, Playtag partnered with Exotel and adopted Exotel’s missed-call solution (Exophone virtual numbers) to simplify and digitize sample distribution.

Exotel’s missed-call system lets consumers give a missed call to a Playtag Exophone, automatically logs the number and sends a confirmation SMS (only for first-time recipients), enabling accurate tracking and clean data capture. Using Exotel, Playtag eliminated manual entry, improved remarketing, increased credibility (reported +80%), achieved 100% sample tracking, boosted productivity 3x and cut costs by ₹15 million while delivering higher reach and ROI for their brand clients.

Playtag

Sharon Misra

Managing Director