Case Study: ANAROCK achieves sub-30-second client response with Exotel's Parallel Ringing

How Exotel’s Parallel Ringing feature helps ANAROCK respond to clients in 30 seconds or lesser

ANAROCK, a disruptive residential brokerage in India, needed to ensure incoming leads were contacted within 30 seconds and not lost when sales managers were busy. To meet this challenge they partnered with Exotel and adopted its Parallel Ringing and Incoming Call Center Solution.

Exotel’s Parallel Ringing rings all available, pre-assigned sales managers simultaneously so the first to answer connects the caller, ensuring calls are not missed and customers aren’t left in queues. The solution helped ANAROCK — which manages 650 sales managers nationwide — meet its sub-30-second response goal, reduce lost leads, and use Exotel’s APIs and dashboard to tune staffing and call flows.

ANAROCK

Rahul Yadav

VP Product