Case Study: Agrostar builds a phone-first business and reaches 13 lakh farmers with Exotel

How Agrostar built their entire business on Exotel phone calls

Agrostar, a company that connects farmers directly to manufacturers to eliminate middlemen, needed a cost-free, trackable way for farmers to place orders and get agronomy support by phone. To solve this, Agrostar adopted Exotel’s telephony stack—toll-free numbers, missed call services and automated calls—to let farmers reach them without spending money and to capture and route those interactions.

Exotel mapped state-level toll-free numbers to Agrostar’s operations and powered automated callbacks, IVR menus and campaign-based outreach, enabling order placement, counseling and season-specific marketing at scale. As a result, Agrostar says “our entire business is built on Exotel,” reaching 13 lakh farmers across 3 states, enabling proactive, timely purchases and faster response times while keeping the service free for farmers—demonstrating measurable growth and operational reliability with Exotel.

Agrostar

Saneeth

Analyst