Case Study: Logisure achieves rapid, cost-efficient multi-city expansion with Exotel's virtual call center

Expansion was a breeze with Exotel

Logisure is a last‑mile logistics startup that runs the UDAN (Urban Delivery Van Network) marketplace to connect vans, helpers and consignors across cities. Faced with the need for a cost‑effective voice and SMS system that could scale rapidly, avoid the expense and hassle of physical call centers, and provide a single touchpoint for sales, support and UDAN members, Logisure chose Exotel’s cloud telephony services (virtual/distributed call center and number masking).

Exotel deployed a virtual call‑center and number‑masking solution that interconnects Logisure’s teams and customers, can be deployed in minutes, and scales without local physical infrastructure. As a result, Logisure expanded from a Jaipur pilot to operations in 5+ cities with ~3,000 UDAN operators, gained a single number for sales/support/operations, and reduced operational costs by 20–30% while improving call tracking and nationwide reach.

Logisure

Anirudh Batwara

Chief Technical Officer