Case Study: Dalex Finance boosts lead conversion from 25% to 60% with Exotel’s Ameyo

Dalex Finance boosts lead conversion from 25% to 60% with Exotel

Dalex Finance and Leasing Company Limited, a non-bank financial institution in Ghana, faced significant challenges managing its high-volume call center. Their existing system suffered from a high call abandonment rate, long hold times, and poor customer support, which led to a low customer satisfaction rate and a lead conversion rate of only 25%. They partnered with Exotel, using its Ameyo platform, to address these issues and improve their telesales process.

Exotel implemented its Ameyo omnichannel contact center solution, providing a single view of customer data for contextual conversations. The solution included real-time monitoring dashboards and detailed reporting on call details and agent performance. This resulted in a dramatic increase in lead conversion from 25% to 60%, boosted overall closures by 35%, and significantly enhanced agent productivity for Dalex Finance.

Dalex Finance and Leasing Company Limited