Case Study: Box8 prevents missed customer calls and recovers ~10% of daily sales with Exotel

Box8 uses Exotel to interact with their customers

Box8, one of India’s fastest-growing F&B startups with 50+ outlets across Mumbai, Pune and Bangalore and 10,000+ daily orders, needed tighter control over its customer call center to avoid missed calls and lost revenue. To address this, Box8 adopted Exotel’s cloud telephony tools—using the app builder to design call flows, call recording, and the reporting dashboard for daily insights.

Exotel implemented configurable call routing, recording and daily reporting so Box8 can route customer calls reliably, review conversations, and monitor performance from a single platform. The result: better control of telephony, improved customer handling, and measurable impact on revenue—Box8 estimates missed calls would affect roughly 10% of daily sales without Exotel’s solution.

Box8

Tarun Sharma

Head of Operations