Case Study: ADDA achieves streamlined resident communication and simplified society management with Exotel SMS

ADDA simplifies the Lives of Management Committees with SMS Interactions

ADDA is an easy-to-use society accounting and management software that helps management committees and apartment owners run their communities. Facing the need for a stable, dependable SMS gateway to send transactional and promotional messages, receive incoming alerts from residents (many of whom are not web‑savvy), and stay compliant with changing TRAI guidelines, ADDA adopted Exotel’s Incoming SMS Number along with the Exotel API and SMS App Builder.

Using Exotel’s API, Incoming SMS Number and SMS App Builder, ADDA routes resident SMS into the correct ADDA account, enables template‑based message blasts, and posts incoming reports so estate managers can quickly assign technicians. The Exotel solution automated day‑to‑day communications, increased transparency and responsiveness (for example, an SMS blast helped locate a lost elderly resident), and simplified notifications about water, electricity, billing and other community issues.

ADDA

Venkat Kandaswamy

Co-Founder & CTO