Case Study: a leading global media company boosts viewership with EXL's cross-content platform management

Measure and optimize consumption behavior across owned and third-party platforms

EXL worked with a leading global media company that produces more than 10,000 hours of content each year across multiple languages and formats. The company needed a better way to measure content consumption and viewership cannibalization across Linear TV, VOD OTT, and third-party platforms so it could improve distribution strategy and maximize overall viewership.

EXL built a cross-platform analytics solution using more than 10 data sources, including an automated Tableau dashboard to track consumption across owned AVOD, SVOD, social, and YouTube channels, plus content decay, retention, and social sentiment. EXL also developed models to measure cannibalization across distribution scenarios, helping drive a 30% increase in owned SVOD viewership, a 25% increase in third-party platform viewership, 1.2x social media followers, and 10+ hours of new viral content.