Case Study: European Auto Parts Manufacturer creates an ecommerce roadmap with EXL web benchmarking

Manufacturer creates ecommerce roadmap through data-driven competitor benchmarking

EXL worked with a European auto parts manufacturer that had a strong product reputation but needed to modernize its sales approach. The company had an online catalogue, but customers could not buy products through the site, so it needed a clearer understanding of how its digital presence compared with competitors before launching an ecommerce platform.

EXL delivered a web benchmarking solution using its six-pillar evaluation framework to assess the customer and two competitors across 60+ parameters, including discoverability, usability, technology, content, and customer service. The analysis was completed in less than four weeks and produced actionable recommendations such as improving search, navigation, personalization, tag management, and product recommendations to help the customer evolve its site into an ecommerce-enabled retailer.