Case Study: a large broker dealer achieves improved data quality and MDM efficiency with EXL

Helping asset managers in acquiring, managing, and enriching the most useful information for accurate business attribution

EXL worked with a large broker dealer that needed better support for advisor contacts and relationship data management across multiple offices and locations. The customer also needed help migrating to a new CRM system and handling ongoing CRM data issues and user requests, while consolidating source data from multiple external publishers into a consistent master data management process.

EXL implemented a master data model using deterministic and fuzzy matching, enrichment rules, and machine learning-assisted matching, along with automated stewardship for record merges and low-confidence reviews. EXL also added data validation, governance, integration testing, JIRA-based ETL support, and data quality dashboards with daily alerts. The result was lower error and duplicate rates, improved data quality, reduced operational costs, faster issue resolution, and on-time delivery of the upgraded MDM model, including clearing more than two months of backlog.