Case Study: a top 3 pharmaceutical company achieves one harmonized source of truth with EXL's EXLCIPTM

EXL health delivered one harmonized and locally relevant source of truth through its EXLCIPTM

EXL worked with a top 3 pharmaceutical company headquartered in Europe that was struggling with poor sales and marketing reporting, limited business insights, and no single, comprehensive BI solution across Europe. The company also faced inconsistent reports, definitions, and visualizations across countries due to local regulations and cultural differences, while heavily investing in an underutilized reporting platform.

EXL implemented its EXLCIPTM commercial intelligence platform to aggregate fragmented pharma sales and marketing data from 150 sources into one harmonized, locally relevant source of truth for more than 3,000 users. The solution enabled global alignment, cross-country comparison, real-time access to insights, and better call planning, while also cutting overall costs by 30% by replacing local sprawl with a common platform.