Case Study: a UK online retailer achieves near real-time push data ingestion with EXL's AWS solution

UK Online Retailer ingests 1.5 million push records daily with EXL

The customer, a UK online retailer, faced a challenge in optimizing its marketing spend due to a lack of feedback data from its push notification channel. This gap made it difficult to understand customer engagement and improve communications. The retailer partnered with vendor EXL to address this weakness and better engage its app users.

EXL designed and built an AWS-based data ingestion solution using services like Kinesis, Lambda, and Redshift to process push notification feedback in near real-time. The solution successfully processes approximately 1.5 million records daily, providing the data needed to refine marketing models. This allows the retailer to improve channel spend allocation and communication timing based on actual customer behavior.