Case Study: a large U.S. healthcare payer improves Medicare sales performance with EXL

Large U.S. Healthcare Payer cuts Medicare acquisition costs by 25% with EXL

A large U.S. healthcare payer sought to improve its Medicare sales but faced challenges due to disparate data sources. This prevented them from effectively tracking sales performance, marketing cost conversion rates, and call center campaign effectiveness. They partnered with EXL to centralize their data and gain actionable insights.

EXL implemented its analytics-driven Medicare Sales performance solution, building three persona-based dashboards for call center performance, lead generation, and sales analytics. This was linked to an optimal funding model. The solution delivered significant results, including a 25% reduction in cost of acquisition, a two basis point increase in conversion rates, and a four basis point reduction in customer attrition within six months. EXL's approach provided the payer with a centralized command center platform quickly and at a lower cost.