Case Study: United Utilities boosts public engagement and responsible flushing awareness with Executional’s Big Bog Diary Room

United Utilities gathers thousands of social pledges with Executional

United Utilities sought to educate the public on responsible flushing habits and boost social media engagement. The vendor, Executional, supported this goal through an innovative experiential marketing activation.

Executional developed 'The Big Bog Diary Room', a humorous experiential space where participants could share their unusual flushing confessions on camera. The activation integrated a selfie seat and props to encourage social media sharing with the #3PPromise hashtag. This unique campaign successfully combined humor with a critical message, resulting in thousands of social pledges and high levels of engagement, creating a lasting public impression for United Utilities.

United Utilities