Case Study: KIND Snacks achieves higher promotion ROI and cuts costs with Exceedra Professional TPM

KIND Snacks implement Exceedra Professional TPM

KIND Snacks, founded in 2004 and now sold in more than 150,000 US stores across eight product lines, had grown beyond the capabilities of its legacy systems. Rapid expansion made sales planning and settlement unmanageable, and although trade spending delivered overall returns, the business could not reliably distinguish successful from unsuccessful promotions to maximize ROI.

After a year-long selection process KIND implemented Exceedra Professional TPM with Exceedra’s services team to transform planning, promotion management and settlement. The platform delivered closed-loop promotion management, base-volume planning and real-time “act+est” reporting, enabling KIND to pinpoint winners, reallocate unproductive spend, bring deduction management in-house, reduce broker commissions and improve forecasting—resulting in measurable cost savings and faster, more strategic decision-making.

Kind Snacks

Jill Watson

Director Finance Systems