Case Study: Gehl Foods achieves improved trade-spend visibility and reduced deductions with Exceedra Foodservice TPM

Gehl Foods - Customer Case study

Gehl Foods, a leading producer and distributor of shelf-stable aseptic dairy products consumed in more than one million servings daily across 200,000+ outlets, needed better control and visibility over trade management. Rapid growth, fragmented contracts, manual trade-promotion approvals and a backlog of broker claims led to overpayments and unreliable trade-promotion analytics and P&L reporting.

Gehl implemented the Exceedra Foodservice TPM solution and trained the team in four months, centralizing contracts, automating approvals and consolidating analytics. The company reduced its deduction balance, improved trade spend control, sales and profitability analytics, contract timeliness and accountability, and uncovered margin-improvement opportunities.

Gehl Foods