Case Study: The Hillman Group achieves efficient tracking of thousands of SKUs and accurate ordering with Exceedra (AFS Retail Execution)

Efficiently tracking thousand of SKUs in a non-traditional Do-it-Yourself retail environment

Hillman partnered with Exceedra (a division of AFS) to efficiently track 75,000 SKUs across a non-traditional DIY retail environment. The business struggled with obsolete field technology that blocked innovation, county-specific regulatory constraints and a complex selling process, non-traditional auditing methods, and poor visibility into product availability.

Exceedra implemented AFS Retail Execution enhancements to modernize ordering and auditing workflows and provide a future‑proof, scalable platform. The solution reduced capture errors, freed field reps’ time, enabled flexible auditing scenarios for the extensive catalog, and delivered accurate, up‑to‑date product availability to support growth and digital transformation.

The Hillman Group