Case Study: Carlsberg Group achieves faster order-taking and fewer out-of-stocks with Exceedra Retail Execution

Carlsberg Implement Exceedra Retail Execution Solution

Carlsberg Breweries, the fourth-largest international brewery, faced an urgent need to replace an aging Windows Mobile retail execution app used by hundreds of field reps across the Baltic countries. With Windows Mobile devices becoming obsolete and a strategic shift toward multi-platform, cloud-hosted systems that integrate with SAP and comply with corporate security and global templates, Carlsberg ran a due-diligence process to find a modern retail execution solution.

They selected Exceedra Retail Execution for its multi-platform support, industry fit, electronic documentation and media capture, and ability to meet Carlsberg’s hosting and security requirements. A cascaded rollout across the Baltics was completed in under six months with no peak-season disruption; the app became 3–4× faster, reduced order-taking time and out-of-stocks, improved field productivity and information flow, enabled easy updates and custom workflows without coding, and delivered faster KPIs and measurable time and cost savings.

Carlsberg Group