Case Study: Beech-Nut Nutrition Company achieves 10% sales growth while holding trade budget flat with Exceedra Professional TPM

Beech-Nut Nutrition implement Exceedra Professional TPM

Beech-Nut Nutrition Company, an iconic baby and toddler food CPG based in Amsterdam, NY, faced growing pains as outdated tools and manual processes constrained sales planning, settlements, and trade spend management—eroding margins as the business scaled. Seeking an industry-specific solution, Beech-Nut selected Exceedra to modernize forecasting, trade controls, deductions, and field sales processes.

Exceedra deployed its Professional Trade Promotion Management (TPM) system, giving Beech-Nut real-time data, dynamic forecasting, robust deduction handling, and scorecard-driven field accountability. The result: sales grew 10% while the trade budget remained flat, trade-spend forecast accuracy improved 5%, and nearly 300 accrual booking/auditing/reporting hours were eliminated, significantly reducing potential profit leaks.

Beech-Nut Nutrition Company

Tim Grimason

Sr. Manager Trade Marketing and Customer Service