Case Study: Aspall achieves 97% forecast accuracy and improved trade promotion ROI with Exceedra

Aspall implements Exceedra in less than 13 weeks and builds foundations for a clear path to accelerate growth

Aspall Cyder, a Suffolk cider and vinegar producer since 1728, experienced explosive growth—cider sales rose roughly 340% in four years—creating operational strain. Heavy reliance on spreadsheet-based planning, rising trade promotion activity and a lack of integrated POS and forecasting data left the company exposed to stockouts, material waste and poor investment decisions.

Aspall implemented Exceedra’s integrated business planning, demand planning and trade promotion management in under 13 weeks (with the TPM module added in January 2013), giving a single, dependable rolling forecast, POS integration and promotion modelling. Outcomes included forecast accuracy of 97%, minimized raw‑material write-offs, no promotional shortages, better trade spend visibility and ROI, improved customer service and the confidence to support multi‑million pound investments.

Aspall

Des Smith

Managing Director