Case Study: ACH Food Companies achieves 25–30% improved forecast accuracy and greater trade visibility with Exceedra

ACH Implement Exceedra TPM Solution

ACH Food Companies, Inc., the U.S. arm of Associated British Foods and owner of household brands like Mazola, Karo and Fleischmann’s, faced fragmented processes, poor cross‑department visibility and limited insight into trade spend and ROI. Long planning cycles, inconsistent forecasting and a revenue/volume focus that overlooked profitability slowed decision‑making and consumed excessive time and effort across sales, finance and operations.

ACH launched “Project Phoenix,” worked with Clarkston Consulting to redesign processes, and selected Exceedra for a phased TPM and integrated planning rollout (planning then settlement) tied into SAP. The new solution delivered embedded analytics, workflows and tighter controls, improving forecast accuracy by 25–30%, shifting the organization to margin‑based planning, eliminating many manual spreadsheets, reducing analysis time from a week to 30 minutes, and providing consolidated visibility into accruals, volumes, spending and claims.

ACH Food Companies

Bob Schmidt

Director of Customer Marketing