Case Study: Demandbase achieves a 19.5% lift in quota attainment with Exceed.ai

How Demandbase Beats Marketing Quotas With Intelligent Automation

Demandbase, a leader in account-based marketing serving hundreds of enterprise customers, faced a scaling challenge: high lead volume and complex, personalized engagement across geographies and buyer journeys was consuming 20–25% of SDR time and risking dropped leads. To scale qualification and ensure “no lead left behind,” Demandbase turned to Exceed.ai’s AI‑powered virtual assistants to act as the first point of contact and pre‑qualify leads.

Exceed.ai automated email conversations, routing, follow‑ups and meeting scheduling so SDRs only engage qualified prospects, and also routed non‑sales opportunities to partner managers. The results were measurable: Demandbase hit 109% of its sales goal and increased quota attainment by 19.5%, qualified 13 sales opportunities (with more SQLs in pipeline), achieved output equivalent to one full‑time SDR at about 50% lower projected cost, and one SDR reached 104% of quota versus 87% without Exceed.ai.

Demandbase

John Dering

Senior Director, ABM Technology & Strategy