Case Study: American Express gathers behavioral insights with EX.CO

How American Express Found the Route to Young Travellers' Hearts

American Express worked with EX.CO to reach and engage young UK-based families interested in travel. The challenge was to deliver interactive content at scale that would stand out in a crowded media environment and provide behavioral insights from audience responses.

EX.CO created a custom Personality Quiz, “Answer these 10 questions to discover your next family holiday destination,” and distributed it through UK publishers frequented by the target audience. The campaign generated 200K+ engagements, a 79% completion rate, 3%+ share rate, and 2+ minutes of dwell time, while also helping American Express gather valuable behavioral insights.

American Express