Case Study: Retail Apparel Group achieves fast, frictionless omnichannel checkouts and boosted repeat purchases with Eway

Retail Apparel Group Australia’s Leader in Mens Fashion

Retail Apparel Group — Australia’s leader in men’s fashion and owner of yd, Tarocash, Connor and Johnny Bigg — was moving from traditional bricks-and-mortar to a true omnichannel model and needed a trusted payments partner to deliver fast, frictionless checkouts and encourage repeat purchases. They partnered with Eway and implemented Eway’s payment tools, including the Rapid API / Rapid Direct Payments, across their four brand websites.

Eway delivered Rapid Direct Payments, MYeWAY transactional emails, SSL security and MYeWAY reporting, enabling fast, secure checkouts from any device, easier upsell/cross-sell via transactional emails, and better card-data protection and business intelligence. The result for Retail Apparel Group was quicker, more confident conversions, increased repeat purchases and incremental revenue thanks to Eway’s streamlined payment experience.

Retail Apparel Group

Peter Ratcliffe

Head of Digital