Case Study: Alaska Airlines achieves a 450% increase in trip bookings revenue with Evocalize

Alaska Airlines Boosts Bookings with Evocalize

Alaska Airlines wanted to boost direct bookings by reaching prospective travelers with more relevant, personalized offers at scale. Using the Evocalize platform, the airline was able to match flight segments, trips, and destinations to interested travelers while tailoring messaging for its prospecting efforts.

Evocalize enabled Alaska Airlines to adjust pricing, inventory, and messaging in real time across Instagram and Facebook, combining search-like scale with marketing automation-style personalization. The result was a 450% increase in trip bookings revenue and nearly a five-fold lift in direct bookings compared with other concurrently run programs.

Alaska Airlines