Case Study: Vidyard Achieves a 75% Newsletter Open Rate with EveryoneSocial

Vidyard drives a 75% newsletter open rate with EveryoneSocial

Vidyard, a SaaS company specializing in enterprise video platforms, faced the challenge of maintaining high engagement for its internal employee advocacy newsletter while transitioning to a new platform. Partnering with the vendor EveryoneSocial and aiming to sustain a 40% open rate, Vidyard needed these "content emails" to stand out and drive clicks into the employee social sharing program.

EveryoneSocial's solution, spearheaded by Vidyard's social media specialist, involved implementing a unique storytelling strategy for the emails. This approach used a personal voice, real-life inspiration, and creative themes to make the communications engaging and fun. The results were exceptional, driving a consistent 75% open rate and a 16% click rate, far exceeding marketing benchmarks. Additionally, EveryoneSocial facilitated a 100% increase in engagements per share and significant growth in brand reach and program users for Vidyard.

Vidyard