Case Study: Vidyard achieves a consistent 75% newsletter open rate with EveryoneSocial

How Vidyard Uses Storytelling to Drive a Consistent 75% Newsletter Open Rate

Vidyard, an Ontario-based SaaS company known for its enterprise video messaging, hosting, and analytics platform, needed to scale employee social selling after its previous program relied on manual processes and a platform that fell away. During a migration to EveryoneSocial 2.0 the team faced the added challenge of maintaining high engagement on weekly content emails (a 40%+ open-rate target) while driving adoption across the company.

Vidyard’s social media specialist, Olivia Cullen, solved this by crafting storytelling-driven, conversational, theme-based emails that tie entertaining narratives back to clear calls-to-action in EveryoneSocial, supported by training from their CSM. The results were dramatic: an initial 85% open rate and a sustained average of 75% open rate, a 16% click rate, plus a 100% increase in engagements per share, 16% lift in brand reach, 15% more clicks per share, and an 8% increase in users.

Vidyard

Olivia Cullen

Vidyard