Case Study: SalesLoft achieves 700% higher conversion with EverString

SalesLoft, turned to EverString to help with target account selection

SalesLoft, a provider of a sales development platform, shifted to an Account-Based Marketing (ABM) approach and faced a challenge in identifying its best-fit customer profile and the right target accounts. To bridge this gap in their process, the company turned to the vendor EverString and its predictive analytics platform to help with target account selection.

EverString implemented its account-based platform, using machine learning to analyze data and score companies based on their fit for SalesLoft. The solution provided critical insights, enabling SalesLoft to prioritize sales efforts on high-rated accounts. The result was an 80% win rate on top-rated companies versus a 5% win rate on lower-tier ones. EverString helped SalesLoft achieve a 700% increase in conversion rates for their highest-priority targets.

Salesloft

Kevin O'Malley

Vice President of Marketing