Case Study: TTEC increases sales-accepted leads by 317% with EverString

How TTEC Increased Sales-Accepted Leads By 317% With Everstring

TTEC, a global outsourcing organization focused on customer experience services, needed a more data-driven way to choose target accounts and identify which companies were most likely to buy. Working with EverString and its sales intelligence and audience platform, TTEC moved beyond relying on sales opinions and CRM data to define high-fit accounts, find active prospects, and pinpoint the best messages and markets.

EverString implemented its Sales Intelligence Panel and Audience Platform directly in Salesforce and marketing workflows, giving TTEC account insights, verified contacts, and custom modeling capabilities. The result was a major boost in go-to-market performance, including a 317% increase in sales-accepted leads, a 150% increase in sales-qualified leads, a 592% increase in marketing-sourced leads, and a rise in conversion rate from 48% to 67%.

TTEC

Jeff Marcoux

Vice President Of Product Strategy & Marketing